Winter Newsletter & Holiday Campaign

The Challenge
Design a festive and engaging holiday newsletter that would stand out in an already crowded inbox during the holiday season — while staying true to the brand’s identity and driving clear user action.

Key constraints included:

• Maintaining brand consistency despite the seasonal shift in visuals

• Creating a design that worked seamlessly across devices (especially mobile)

• Ensuring the contest mechanics were clear without overwhelming the viewer

• Balancing aesthetic charm with conversion goals

The solution
I designed a visually festive yet brand-aligned newsletter that focused on clarity, mobile responsiveness, and emotional engagement.

Key design solutions included:

• Clean, modular layout for easy readability across devices

• Holiday-themed visuals like snowflakes, and gift wrap textures

• Bold, easy-to-spot CTA buttons designed as gift tags to encourage interaction

• Concise, friendly copy that clearly outlined contest details with a sense of excitement

• Animated elements (like subtle falling snow and ornaments) added a dynamic touch without affecting load speed

• Created alternative versions for A/B testing subject lines and CTA wording

Together, these choices led to a design that felt warm, joyful, and action-driven, while maintaining the brand’s upscale feel.

Creative Process

🔍 Research & Planning

• Analyzed top-performing holiday emails across the beauty/lifestyle industry

• Studied color and design trends for winter: icy blues, rich reds, gold accents, soft snow textures

🎨 Design Approach

• Created a cozy yet luxurious winter look using:

• Snowflake overlays

• Gold foil-style accents

• Soft gradients and shadows

• Playful but legible holiday typography

• CTA buttons styled as gift tags to drive clicks

• Included animated snow GIFs for added charm (optional in some versions)

✨ Results

• Open rate: +20% higher than previous average

• Contest entries exceeded goal by 145%

• Increased traffic to the website’s holiday collection

• Positive customer feedback on design and clarity

💭 Reflection

This project was all about capturing the magic of the holidays while keeping the messaging simple and action-oriented. It was fun to blend festive creativity with a data-driven goal — and watch the campaign truly sparkle ✨