Luxie Beauty x Disney Princess Jasmine
Luxie Beauty x Disney Princess Jasmine Package Design
Art Direction (lite)
Brand Storyteller
Licensing Brand Collaborator
Packaging Designer
Visual Designer
Role
Graphic Designer
Focus
Limited-Edition Package Design
Year
2017
Project Overview
Luxie Beauty collaborated with Disney to launch a special edition makeup brush set collection inspired by Princess Jasmine. As the graphic designer, my role was to craft luxurious, collectible packaging that honored Princess Jasmine’s adventurous spirit while aligning with Luxie's modern, elegant brand identity.
The Challenge
Celebrate Princess Jasmine’s magic and boldness without feeling overly youthful or cartoonish by blending in Luxie’s sophisticated aesthetic with Disney’s playful visual language and incorporate detailed storytelling through graphics, patterns, and materials by also ensuring compliance with Disney’s licensing guidelines and Luxie’s premium production standards.
The Solution
Through thoughtful design, the creative team created a rich visual world that captured the essence of Princess Jasmine:
Color Palette: Deep royal purple paired with gold foil — a nod to royalty and magic
Patterns: Intricate, Middle Eastern-inspired motifs with hidden Aladdin story elements (like the Magic Lamp and Genie!) subtly woven into the background
Materials: Matte-finish boxes with metallic rose gold foil details and embossed textures for tactile luxury
Typography: Elegant, flowing scripts for quotes and titles to enhance the fantasy feel
🎨 Creative Process
Moodboarding: Gathered inspirations from Aladdin, Persian art, and luxury beauty brands
Sketching Concepts: Explored character silhouette usage, patterned textures, and rich, layered color stories
Collaboration: Worked closely with Disney’s brand/creative team and Luxie’s production team to refine the balance of storytelling and sophistication
Production: Finalized dielines, textures, and finishes to ensure a premium unboxing experience
✨ Results
The collaboration sold out within weeks of launch
Featured heavily in influencer campaigns and beauty press
Customers praised the set for its high-end design, emotional connection, and collectibility
💭 Reflection
This project was an opportunity to design at the intersection of luxury and magic. It was so rewarding to tell a story through every detail, from the hidden Aladdin motifs to the silky, embossed box textures. Merging two beloved brands into one cohesive, tactile experience remains one of my proudest moments as a designer. Honored to have worked besides great mentors at Luxie Beauty on this project.
Other Package Designs
Luxie x Disney Princess Jasmine
Luxie x National Breast Cancer Foundation
Luxie x Boxycharm
