Project Overview
Created a cohesive set of high-impact digital ads for Luxie Beauty’s Cyber Monday campaign, promoting 50% off site wide across Facebook, Instagram, Twitter, and Luxie Beauty website.

The Challenge

• Capture attention instantly in busy holiday feeds.

• Create urgency for the one-day sale.

• Maintain Luxie's premium brand feel while highlighting a bold discount.

The Solution

• Designed bold, eye-catching graphics using Luxie's signature brand colors with high-contrast black accents for a "Cyber Monday" vibe.

• Incorporated large, clear typography emphasizing "50% Off" and "Today Only" messaging.

• Customized visuals and dimensions for each platform to optimize engagement (square, story, banner sizes).

• Added subtle product highlights in backgrounds to keep the beauty focus intact.

• Created website hero images and banners to unify messaging across all digital touch points.

🎨 Creative Process

Designed a high-converting, cross-platform ad suite for Luxie Beauty’s biggest sale of the year. From bold typography to elegant brand touches, each asset was crafted to drive clicks while staying true to Luxie’s luxe aesthetic. Delivered tailored designs for Instagram, Facebook, Twitter, and website — all within a fast-paced 24-hour campaign window.

✨ Results

This cyber Monday campaign delivered a strong increase in engagement and site traffic, helping Luxie Beauty achieve one of its highest Cyber Monday revenue
(↑ +40% click-through.)

• Boosted click-through rates during the sale window

• Increased engagement across all social media platforms

• Helped contribute to record Cyber Monday sales for Luxie Beauty

💭 Reflection

This project challenged me to balance brand storytelling with performance-driven design — and I loved seeing the immediate results from it.